The Heartland Independent Florists Association is a group of real, local florists who are working together to inform the public about deceptive and misleading practices used by some internet and 1-800 companies and to make you aware of how to avoid the pitfalls associated with them.

We're the ones who send flowers to your friends in the hospital, help you plan your wedding, get you out of trouble when you forgot a birthday and help you convey your sympathy when someone you care about experiences a loss.

So why is this group of seeming competitors who would rather be designing flowers for you joining forces to spend our time and money on this issue? It's important to us as industry professionals and it's important to you as a consumer.

We've created this website to help everyone involved. We want you to know that your best value, quality and service come from your local florist. We also want to protect the industry we love and from which we earn our livelihood.